Issue 1 - Summer 2007




Welcome to the first issue of the skills campaign newsletter

Launched at the same time as the new skills campaign, this publication explains why skills are imperative. It looks at how Government partners and key stakeholders, employers and individuals are working together to change the way people think, feel and act about learning and training - so it is seen as being important and needed by everyone in England.



  Editorial

Bill Rammell, Minister of State for Lifelong Learning, Further and Higher Education, announces the launch of the skills campaign in England and describes how it will inspire employers and individuals to recognise the value of learning and achieve their full potential.


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  "Our future.  It's in our hands."
  In our hands - the campaign

The new skills campaign will capture the imagination of millions, says Chris Banks, Chairman of the LSC.


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The skills campaign's eye-catching new advertisements are designed to encourage people to invest time and effort in learning new skills.

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   "What skills mean to us"
  "A challenging vision"

Hear from employers, learners and partners about the real need for training and the importance of gaining new skills.

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Mark Fisher, Chief Executive of the Sector Skills Development Agency, explains why it is so important for employers to invest in skills.

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  Leading the way
  Where can I find out more?

Find out more about how the skills campaign is helping employers and individuals to develop their skills and fulfil their potential.

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The skills campaign is backed by a wide range of promotional materials, including a campaign line and website designed just for you.

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Please email us with any comments on the newsletter at skillscampaign@lsc.gov.uk