Editorial
		Bill Rammell, Minister of State, DIUS This Government is determined to inspire people to learn better skills. I am delighted to announce the launch of the skills campaign. The aim of this exciting and dynamic initiative is to inspire people across the country to recognise the value of learning and to encourage them to develop their skills for the future.		When the Leitch Review of Skills was published in December 2006 it highlighted the serious challenge that we face in order to stay competitive. The skills campaign signifies our commitment to help give us the skilled workforce we need to compete in the global economy. Our ambition is to be a world leader in all levels of skills by 2020. Today's employers are demanding a more highly-skilled workforce. They are looking for skills that are more relevant to the world of work and need employees to be equipped with vocational as well as academic qualifications. The skills campaign will introduce people to the vast range of training options available to them and explain how they can access those opportunities to achieve their full potential in the workplace. The skills campaign will reach both employers and adults - especially those who may not feel it is necessary to train or invest in learning. Those inspired by the campaign will not only be able to improve their career and life opportunities but will also have the chance to		realise their own personal aspirations. They will be encouraged to do this throughout their lives and as an ongoing part of their company's business plan. The skills campaign aims to change fundamental attitudes towards learning. It will communicate the huge benefits of training and development, such as improved workplace opportunities, and the greater prosperity and sense of personal achievement learning brings. Above all it is committed to helping remove barriers to learning and creating a highly-skilled, world-class workforce. Bill Rammell Minister of State for Lifelong Learning, Further and Higher Education Department for Innovation, Universities and Skills